
THE RISE AND FALL OF A
MID-30’S GIRLBOSS

HEY. I’M HEATHER DAVIS
I lived most of my life trying very hard to fit into everyone else’s version of me, but my passions were constantly bleeding into the predetermined path more traveled.
I dreamed about studying dance in college, but went with journalism instead. Then I skipped my classes to make up dances.
In 2011, I moved to Spain and volunteered at music festivals to avoid getting a 9-5 desk job.
Four years later, I launched my Pittsburgh, PA-based wedding planning business at the desk of my 9-5 job. I dominated my ‘day of coordination’ niche, found my voice in the wedding industry, and over the past nine years, I raised the value of my services from $800 to $3,950.
I grew my company and hired an amazing team of women while also coaching an amazing team of collegiate dancers in tandem. Five years later—and straight outta covid lockdown—I transformed those dancers into Division I National Champions, and grossed $100k in annual revenue for the first time in my business.
I spent the next few years emotionally attached to my aspirational girlboss identity that I carefully curated, even though it no longer felt aligned with who I actually was.
And throughout all of that comfortable cosplaying, I absorbed the belief that none of my success was actually mine.
On every stage I found myself—some I had to create and build on my own—I was never convinced I deserved to be on center. I didn’t earn it. Center wasn’t for me.
That spotlight was to be handed on a platter to the nearest ‘special’ person, place or thing, because it couldn’t possibly be me. But it was. And it is. And it always will be.
Because I’m not a girlboss. I’m a fucking renegade. And I am done splitting center.
My vision is me, dead center, taking up every ounce of spotlight, and owning the truth: I am responsible for my success. Period.
I work with women who are ready to take center stage in their life, give themselves all of the credit, and make zero apologies for it.
That gut feeling reminding you that you’re meant for something bigger, but the fear of making space to explore what is no longer serving you is a mirror many refuse to look into. But that is where your truth is.
Welcome to Heather Davis, Inc. I’ve been waiting for you.
MY
VALUES
Accountability over all: Hold yourself responsible for your choices, actions, and words.
Unfiltered truths: Do not remove or hide information because it might be hard to face or make people uncomfortable.
Fearless in growth: Staying the same out of fear is way more terrifying than growing into your true self. Face your reinvention.
Empowered results: You are in control of your work, life, and path. I believe in you.
Radical thinking: You ARE your values. Don’t compromise them for anything or anyone.
OTHER THINGS I’D LOVE
FOR YOU TO KNOW:
I live in Sewickley, PA with my husband, son, and very good boy Hugo. I will eventually split my time between here and my favorite geographical muse: New Orleans.
Running is my meditation.
Some of my musical heroes include: Chappell Roan, Vanessa Carlton, Kesha, Kacey Musgraves, Lorde, Lady Gaga, Doechii, Florence + the Machine, Billie Eilish, and I’m so late to the party, but: Charli XCX.
I’m addicted to really, really good TV shows: The Leftovers, Station 11, Mad Men, The Bear, Succession, Better Call Saul, LOST, Season 1 of Euphoria, and Breaking Bad to name a few.
I was born and raised on Long Island, New York, and I’m including this to remind myself where I’m from. Sometimes, I forget.
I’m working on my first book about my experience splitting center.
Why add the ‘inc.’ to my name? To create space to be all of the things I am today, and allow room for whatever is yet to come.
Think of the inc. as my 'yes, and...'