Meet Afton Aulick, the photographer and filmmaker behind Afternoon Media.

With a film school background and a portfolio of non-traditional weddings, elopements, and portraits, Afton’s vision has always been about more than pretty pictures. She wants to tell stories that feel like time capsules, especially for neurodivergent and queer couples who deserve to see themselves reflected with care.
When she reached out to me, these thoughts were front and center:




She had the talent, but what she lacked was confidence, clarity, and a platform that matched her values.

The Vision

The Process

Afton didn’t just want to book aligned alternative weddings, she wanted to change the industry conversation. Hosting an educational workshop on accessibility in weddings was her dream project, but the logistics felt overwhelming.




Our goals were to create a brand + website she felt proud to share, bring her accessibility workshop to life, build structure around her offers (including video + Super 8), and increase visibility in the Pittsburgh wedding community.

We started by grounding Afternoon Media’s identity with clear messaging, streamlined packages, and a visual rebrand that reflected her artistry. It didn’t hurt that Afton herself was a branding and design savant. She also designed the one you’re scrolling right now! More on that later. From there, we built the workshop step by step: Content, marketing, sign-ups, and vendor outreach.
Throughout our time together, I became her strategist and accountability partner. Afton put it best:




GROSS!! I would never do that!

“I felt like an amateur. I was second-guessing my edits, my style, my packages…nothing felt consistent.”

"I don’t think I could have pulled off the workshop alone. Having Heather’s support made it possible.”

“You actually delivered on your promises, stayed organized, and pushed me without pressuring me. I never felt like I had to do things your way or else.”