Nobody Puts Pix & Co. in the Corner
Case Studies
How We Took Meg’s Vision From Photo Booth to Pittsburgh Icon
Meg Milas, founder and experience curator of Pix & Co., is not your average photo booth owner.
With a decade in retail management, visual merchandising, and grassroots event activations (think: yoga in the ballpark, custom-printed leggings, and surprise store windows), she’s always had an eye for detail and a gift for creating immersive experiences that move people.
When she launched Pix & Co. in November 2023, her goal wasn’t to rent props and an iPad. She wanted to reimagine the photo booth as an elevated, design-driven activation people couldn’t stop talking about.
The Season She Invested
The Meet Cute <3
By summer 2024, Meg was grieving the sudden loss of her mom, running her first full wedding season, and feeling the creative itch that comes when you know your business is ready for its next level.
She had the bookings, but she wanted clarity, elevated branding, and a launch plan that would make aligned couples find her on purpose.
She was ready to show them what was possible.
I first met Meg when she bought a ticket to one of my wedding pro workshops (ironically, the one that got cancelled!) And she kept showing up: At my happy hours, in my DMs, and eventually in a free strategy session that turned into a full-blown collaboration. It was literally inevitable.
“I need them to want the product and to crave the experience they see in our content.”
“People don’t know what they can’t see.”
We booked a studio and hand-picked a creative team: Supercut Creative, Alexa Franovitch, Wild Botanical, Hannah Tim Personal Stylist, three cool af models, Wake & Cake, Gemma Bridal, and the Sister handbags Meg insisted on — every prop telling a story.
No random wedding basic visuals here! We built an entire Pix & Co. planet for her audience to step into, with plenty of room for activities (and growth into brand activations!!)
1.
STRATEGIC LAUNCH PLAN
BRAND SHOOT WORLD-BUILDING
WEBSITE & COPY OVERHAUL
We kept her original logo/colors for continuity, but rebuilt her website from scratch.
Re-engineered her inquiry form to filter for aligned clients only. “No mustaches” became both a literal and metaphorical brand value.
Wrote crisp, confident copy that positioned Pix & Co. as the Pittsburgh photo booth for style-driven events. ICONIC!
2.
STRATEGIC LAUNCH PLAN
BRAND SHOOT WORLD-BUILDING
WEBSITE & COPY OVERHAUL
We planned staggered teasers and reveals to build curiosity in collaboration with Supercut Creative. We also optimized the Pix & Co. IG profile, captions, and launch-day content so the entire internet felt her debut.
3.
STRATEGIC LAUNCH PLAN
BRAND SHOOT WORLD-BUILDING
WEBSITE & COPY OVERHAUL
LAUNCH WEEK
"Trusting the process was hard for me, but worth the wait."
Launch week inquires flooded in: more than she had ever seen at once.
“The inquiries rolling in after our launch were exactly the people I’d been looking for.”
- In Spring 2025, Meg booked so many aligned weddings she bought a second Icon Booth six months ahead of schedule to meet demand.
- Double-booked high-end weddings in her second full season without sacrificing creative fit or balance.
- Locked in her pricing strategy so the audio guest book is now exclusive to Icon Booth bookings, raising perceived value and average spend.
- Hired her first team members to run weddings on their own!
“Now, the people who find me are the people I want. That’s everything.”
REFLECTIONS
Meg invests in doing things the right way and without any rushing: No half-measures, and no copy-and-paste templates. She trusted me to direct her creative team, build her digital home, and hold the line on strategy even when she wanted to post everything immediately.
By blending her retail-honed eye for experience with my structured launch process, Pix & Co. went from a photo booth to a Pittsburgh icon in less than a year.
When you pair creative world-building with a launch that’s as intentional as your offer, you don’t just get more bookings, you get the right bookings, the kind that make you want to keep building.
