Serena Bridges, the creator of Your Astro Girl, came to me with a lifetime of intuitive gifts and a career rooted in teaching, photography, and entrepreneurship.

She’d spent years helping people feel seen through curriculum and camera, but after having her second child, she felt something truer breaking through. It was a pull to move beyond the safer roles she knew, and follow the real thread running through her life: The stars.

She stepped toward astrology with a new sense of confidence, and understood how crucial the branding would be. Serena wanted to embrace the spiritual energy of her work without losing the down-to-earth practicality that makes this path feel accessible.

The Season She Invested

Serena was coming off years of photographing weddings--very successfully by the way!--and reached the top levels of the industry. She was also juggling teaching, raising her boys, and quietly studying astrology. She was grateful, but exhausted, and the spiritual pull she’d felt since childhood was getting too loud to ignore. She knew she was meant for something more aligned, even as fears around credibility, finances, and legitimacy surfaced with the idea of reinvention.

When we connected, she said working together felt like hiring the focused, grounded version of herself. She went all in, committing to the full Vision to Launch partnership: a VIP Day, brand development, creative direction, a full brand kit, website copy, and a launch plan timed for a date that means everything to her: 11/11.

“I don’t believe our lives are predetermined, but I do believe we introduce themes into our lives based on our entrance into the world, and talking about astrology feels really natural to me — I could go on and on about it for days.”

“I’ve always believed in making your business look LEGIT from the get-go — it doesn’t have to be perfect, but it does need to be well thought out and cohesive for people to take you seriously.”