Fall in love (again) with your wedding business
1:1 coaching for wedding professionals who are ready to break the rules of the wedding industry and allow their business to evolve – and thrive! – through every season of their life.
Ready to rewrite your business vows?
“Heather’s coaching was an eye opening, energy generating experience that unlocked this whole container of creativity in my mind that I had been looking for help to find for so long.”
- Nicole Lennartz, Radiant Strings
AT EVERY PARTY,
YOU’RE THE PARTY
In an industry suffocated by wrinkled ivory linens, overplayed string covers of A Thousand Years, and bland chicken cutlet, your offerings are a breath of fresh air. Shouldn’t the same be true for your business?
Are these outdated rules, expectations, and traditional business norms killing your buzz?
You have to personally work every single wedding you book, because ‘only you’ can do it right.
If couples couldn’t text you 24/7, you don’t care about them.
Outsourcing any aspect of your business = Lost revenue for work you ‘can just do yourself.’
A ‘real’ wedding entrepreneur doesn’t have a full time job.
Saying yes to every single inquiry–regardless of quality–is required to be successful.
YOUR PERMISSION TO GO BIG… AND
GO HOME BEFORE THE CAKE CUTTING
Never work another Saturday again(!)
Take October off if you want
Only say yes to inquiries that make you smile
Attract couples who crave wedding pros that reject tradition
Have an army of talent to execute your wildest business dreams?
Living deposit to deposit
Spending your money on dusty paid advertising that gets no results
Attending surface level, mean girl networking groups
Dropping your manicure cash on unclear, quick-fix mentorship that leaves you feeling like hot garbo
Grow your family
Grieve a loss
Train for a marathon
Care for a parent
Travel the world
Recover from burnout
Get married yourself
Get divorced
Finally get the space to discover–and make moves on–your next chapter!
All without sacrificing a single dollar, feeling rushed, or second guessing what you know is possible.
“I was so confused 10 hours ago and now, after my first session with Heather, I'm currently writing up a newsletter and a detailed outline for the future of our business.”
- Live Painting by Jaison + Stephanie
STOP FAKING IT
AND START MAKING IT
Hey! I’m Heather Davis, and I know how confusing it can feel to outgrow your own wedding business. Things that once made me feel alive began to feel mundane.
Instead of going confidently into my next chapter – which you’re witnessing right now in real time! – I kept going through the motions, wondering what was wrong with me.
If your business looks amazing on social media, but feels out of alignment with who you are, the ‘rules’ of how to run a successful wedding business may not apply to you.
“Heather offers a swift and constructive kick in the ass for your creative/business goals.” - Erin Ninehouser, Rustbelt Mayberry Photography
FACE YOUR REINVENTION
IF YOU’RE TIRED OF…
Ignoring the building resentment and guilt of not loving ‘how things are’ in your wedding business.
The never ending exhaustion of doing everything all by yourself.
Missing out on personal milestones and celebrations because you’re always creating those for others instead.
Relying on the ‘fake it ‘til you make it’ mindset to temporarily soothe your entrepreneurial insecurities.
Not listening to the voice in your heart that knows you’re ready to niche down, and offer a specific, valuable experience that lights you up.
…YOU ARE READY TO MAKE YOUR OWN RULES.
You don’t have to pay your dues, lower your rate, or ‘wait’ until you have more experience–or 5,000 followers–to prove anything.
There is plenty of space in wedding world to do it your way, right now.
We’ve been waiting for you, and somewhere out there, your dream couples are too.
Don’t waste another season playing safe.
“Heather’s knowledge, insight and encouragement has helped me take the steps to organize my workflow and level up my business. Together we've set goals and come up with an actionable plan, keeping me on track and holding me accountable. Above all, working with Heather is fun! She's the ultimate hype woman and truly loves coaching 10/10!”
- Kelly Lynn Weddings
SAY GOODBYE TO YOUR
INNER GIRLBOSS
Welcome to Heather Davis, Inc. I’ve been waiting for you!
I’m painfully familiar with the internal struggle of feeling so proud of my business, and beyond grateful for my clients, but also feeling like something is not quite right.
That gut feeling reminding you that you’re meant for something bigger, but the fear of making space to explore what is no longer serving you is scary as hell. I spent years clinging onto the girlboss identity that I so carefully curated to please others, even though it was no longer authentic.
There’s a way to be the best version of yourself while also building the best version of your business.
Get clarity on what is serving you and what’s draining you with someone ready to spark the fire under your ass to get shit done.
I’ve got a lighter!
GET OUT OF YOUR WAY
If you’ve tried to make positive changes on your own before, or have attempted to make your spouse, sister, or corporate bestie your entrepreneurial emotional support system, it’s time to formalize your trust in yourself.
Ditch those comfy habits that sabotage your future success, and gift yourself a long overdue growth spurt.
“I've been in business for 13 years and literally the NIGHT I had my branding brain dump/find your niche session with Heather, I was so inspired I re-did my entire website. The day after our strategy session to expand into education, I launched my mentoring sessions. Every time we work together I'm immediately inspired to make the changes we talk about and it always makes me feel SO good about my business.” - Dawn Derbyshire Photography
ACCEPT THAT YOU ARE EXCEPTIONAL
–
ACCEPT THAT YOU ARE EXCEPTIONAL –
The wedding industry is vanilla as fuck, and can make anyone bold enough to share a fresh perspective, explore a new style, or – god forbid! – go against the status quo feel like they are wrong, unwelcome, and bound to fail.
I understand that creating a business and brand that’s authentic to you–one that challenges the arbitrary rules of an archaic industry–is a risk that requires vulnerability. If it wasn’t so scary, everyone would do it.
I coach wedding professionals like you to feel empowered to speak your values, create an offering outside of the box, and lead the charge in your own business and community.
BUILD A BUSINESS THAT…
Allows you to be your true self
Makes money
Solves problems for your dream clients
Looks legit because it IS legit
You are head over heels in love with
WITH A FELLOW WEDDING
PROFESSIONAL WHO…
Grossed over 100K in annual revenue from my wedding business
Has 100+ Google Reviews
Raised the value of day of coordination style wedding planning in the Pittsburgh region from $800 to $3950 in 2025.
Scaled from a one woman show to a team with the capacity to direct 5 weddings on the same day (that’s ~50 wedding per season without breaking a sweat)
It took me 8 seasons to grow from a one woman show to the CEO, and I’m helping wedding professionals like you get there even faster. I’ve got the blueprint to accelerate your business growth.
“Heather has the ability to be creative and blunt, but in a professional way. I felt that we attracted the same style couples, so I thought who better to learn from! - I was in a place where my business was solid but still new, and I wanted to be more deliberate with my marketing.”
- Jessica Elyse Events
JOIN MY GROWING ROSTER OF
WEDDING INDUSTRY RENEGADES
If you're sick of lighting taper candles every weekend, allow me to light a fire under your ass to finally cross that $100k gross revenue goal, scale your business, and never personally work a Saturday ever again.
YOU’RE NOT
A VANILLA WEDDING PRO
And my private, 1:1 coaching plans are not a cookie cutter experience. Working with me can be compared to your morning coffee:
No nonsense, and as bold and as strong as you need it to be
Universally understood and consistent
Wakes you the fuck up
Not everyone’s cup of tea (....because it’s coffee)
An acquired taste that grows into something you look forward to
Ready to give you a burst of energy at any point in your day
Can be customized to your specific needs, taste, and preferences
“Working with Heather has helped me see things at a larger scale, I get so narrowed in on something and it holds me up for weeks. In just a 45 minute session we made a list that wasn't overwhelming, and I'm already crossing things off the list less than a week later!”
- Ali Magda, Simply Detailed Pgh
MY COACHING PLANS ARE CUSTOMIZED TO SUPPORT YOUR GOALS, TIMELINE, AND BUDGET.
TO GET STARTED, SHOOT ME AN INQUIRY!
“Heather went above and beyond for me: She wrote me the best bio, proofed documents/emails that went outside the scope of our sessions. She took a phone call with me to discuss an unfortunate booking situation that happened, and was always available in DMs to chat/pop off about something that's happening. I feel like I had 5 months of personalized time.”
- Nicole Lennartz, Radiant Strings
“From the outside looking in, it's hard to imagine how another creative can help guide you or teach you when you have your own niche and way of doing things. Even being in the same industry as Heather, it brought a new light to my business and I began looking at things in a way I never would have if I didn't work with her.”
- Jessica Elyse Events
STILL HESITATING? YOU’RE READY
TO WORK WITH ME IF YOU…
Want do the work
Are sick of feeling stuck in the Groundhog Day energy every wedding weekend
Aren’t searching for a quick fix
Aim to feel good for the entire year, not just this weekend
Crave breathing room to think even bigger
Are ready to outsource elements of your wedding business
Are curious of what’s possible for you
“I was sitting on my couch at midnight one night, feeling burnt out, overwhelmed, with thoughts swirling around in my head of everything else I'd rather be doing. Working with Heather felt like I was talking to a friend, one who actually understands the industry and gave me the gentle kick in the ass I needed. She helped me see things at a larger scale. In just one session we made a list that wasn't overwhelming, and I'm already crossing things off the list less than a week later!”
- Mara Shields, M20 Media
“I FELT LIKE I COULD BE GENUINE AND ASK THE
QUESTIONS THAT NORMALLY WOULD SEEM SILLY TO ME.”
– JESSICA ELYSE EVENTS
Investing in your business can feel like you're taking a big leap. Take a peek at these FAQs to learn more about working with me.
How often will we schedule our sessions?
We’ll find the right duration that works best for your calendar without rushing. Most folks opt for bi-weekly, monthly, or quarterly depending on their goals and timelines.
What happens after I fill out your inquiry form?
I’ll reach out to book a discovery call to learn more about you and your business goals.
What goals have you helped other wedding pros achieve?
BRAND GOALS
Rebrand their wedding business to align with their dream couples
Plan and direct their branding shoot
Audit their current website, social media presence, and client materials
Niche down without fear
Write website copy that translates exactly what they do in their own voice, and sells dream clients before the consultation
BIZ GOALS
Set realistic office hours and weekly meeting limits
Automate their wedding business
Restructure their packages and pricing
Raise their rate
Outline and refine their client journey
Create and stick to their ‘hell no’ inquiry list
Hire people
Train and delegate business tasks to their team
Fire people
Set and maintain business boundaries
GROWTH GOALS
Say no to anything keeping them playing small
Launch a new service or offering outside of wedding world
Create an education or mentorship program for aspiring wedding pros
Step confidently into the CEO role
Never work a Saturday again
Become a thought leader in their community
Host their own networking events
Say no to anything keeping them playing small
MARKETING GOALS
Post authentic, consistent, and strategic social media content
Make their own Instagram account their strongest referral source
Break up with The Knot, Wedding Wire, and local paid advertising platforms to save thousands of dollars
Get amazing reviews
Gtfo of those Facebook wedding groups
How does payment work?
To get started, a 30% deposit will be due along with a signed contract. Remaining payments will be due monthly over the course of working together, and will be invoiced to you via email. If you’d like to chat about a more flexible payment plan, we can do that!
What if I decide I want more support outside of our coaching plan?
My favorite part about working with entrepreneurs is that we are constantly evolving! My plans can grow along with you.
RSVP FOR RELATABILITY
I don’t keep anything in the drafts. Subscribe to my newsletter to be the first one to know my next moves, get my real thoughts on real time wedding business buzz, and bonus podcast content.